In Indonesia: Pepsi is served in KFC Coca-Cola is served in McDonald's This distribution results from long-standing global and local partnerships between these beverage companies and fast-food chains. Here's a quick breakdown: 1. KFC Indonesia & PepsiCo KFC in many countries, including Indonesia, partners with PepsiCo for its beverages. This relationship is rooted in a global deal where Yum! Brands (KFC’s parent company) has historically had strong ties with PepsiCo. Though Yum! Brands and PepsiCo split in 1997, many franchisees, including those in Indonesia, continue to honor this partnership. 2. McDonald’s Indonesia & Coca-Cola Globally, McDonald’s has an exclusive and long-standing relationship with Coca-Cola, dating back to the 1950s. This applies to its outlets in Indonesia as well, where Coca-Cola products are standard offerings in McDonald’s locations. Strategic Implication: These beverage partnerships are often based on: Global corporate alliances Distribution a...