CHAT GPT INDEPENDENT SOFTWARE VENDOR | SOFTWARE HOUSE

ISV | SH

INDEPENDENT SOFTWARE VENDOR | SOFTWARE HOUSE

ISV (INDEPENDENT SOFTWARE VENDOR)

English

An Independent Software Vendor (ISV) is a company that develops, owns, and commercializes its own software products. Instead of building solutions for a single client, an ISV creates standardized products designed to be used by many customers. These products are typically distributed through licensing or subscription models such as Software as a Service (SaaS). The company maintains full control over product development, updates, intellectual property, and long-term roadmap strategy.

Bahasa Indonesia

Independent Software Vendor (ISV) adalah perusahaan yang mengembangkan, memiliki, dan mengkomersialkan produk software miliknya sendiri. Berbeda dengan perusahaan berbasis proyek, ISV menciptakan produk standar yang dirancang untuk digunakan oleh banyak pelanggan. Produk tersebut umumnya dipasarkan melalui model lisensi atau langganan seperti Software as a Service (SaaS). Perusahaan memiliki kendali penuh atas pengembangan produk, pembaruan, hak kekayaan intelektual, serta strategi roadmap jangka panjang.

SOFTWARE HOUSE

English

A Software House is a company that provides custom software development services based on the specific requirements of clients. Rather than selling its own standardized product, a software house designs and builds tailored solutions for individual organizations. Revenue is usually generated through project-based contracts, hourly billing, or retainer agreements. The scope, timeline, and intellectual property ownership are typically determined by contractual agreements with the client.

Bahasa Indonesia

Software House adalah perusahaan yang menyediakan jasa pengembangan software sesuai dengan kebutuhan spesifik klien. Alih-alih menjual produk standar milik sendiri, software house merancang dan membangun solusi yang disesuaikan untuk organisasi tertentu. Pendapatan biasanya diperoleh melalui kontrak berbasis proyek, tarif per jam, atau perjanjian retainer. Ruang lingkup pekerjaan, waktu pengerjaan, serta kepemilikan hak kekayaan intelektual umumnya diatur dalam kontrak dengan klien.

ISV vs Software House —
Enterprise Strategic Comparison

Executive-Level Comparative Matrix | Bilingual (EN–ID) | Premium UI Edition

Aspect / Aspek	ISV (Independent Software Vendor)	Software House
Core Definition Definisi Inti	Develops and commercializes proprietary software products Mengembangkan dan mengkomersialkan produk software milik sendiri	Designs and builds custom software solutions for specific clients Merancang dan membangun software sesuai kebutuhan klien
Business Orientation Orientasi Bisnis	Product-centric operating model Model operasional berbasis produk	Service-centric operating model Model operasional berbasis jasa
Revenue Architecture Arsitektur Pendapatan	SaaS subscription, licensing, recurring product revenue Langganan SaaS, lisensi, pendapatan berulang	Project-based billing, hourly rate, retainer contracts Fee proyek, tarif per jam, kontrak retainer
Market Scope Cakupan Pasar	Mass market / multi-tenant customer base Pasar luas / banyak pelanggan	Single organization or limited client base Organisasi tertentu / klien spesifik
Intellectual Property Hak Kekayaan Intelektual	Fully owned and strategically controlled Dimiliki dan dikendalikan penuh	Commonly transferred or contractually assigned Sering dialihkan sesuai kontrak
Scalability Model Model Skalabilitas	High scalability — one product, unlimited users Skalabilitas tinggi — satu produk, banyak pengguna	Limited scalability — manpower dependent Skalabilitas terbatas — tergantung SDM
Risk Profile Profil Risiko	High upfront R&D and market risk Risiko awal tinggi (R&D & pasar)	Lower per-project financial exposure Risiko finansial lebih rendah per proyek
Time Horizon to Profit Horizon Waktu Profit	Long-term value realization Realisasi nilai jangka panjang	Short-to-medium term revenue cycle Siklus pendapatan jangka pendek–menengah
Organizational Structure Struktur Organisasi	Product Manager, UX/UI, Engineering, Marketing, Customer Success Product Manager, UX/UI, Engineering, Marketing, Customer Success	Project Manager, Business Analyst, Engineering, QA, Account Manager Project Manager, Business Analyst, Engineering, QA, Account Manager
Strategic Asset Base Basis Aset Strategis	Proprietary product IP and ecosystem leverage IP produk dan ekosistem	Human capital expertise and client portfolio Keahlian SDM dan portofolio klien

ISV vs Software House —
Mega Comparison

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Aspect / Aspek	ISV (Independent Software Vendor)	Software House
Core Definition / Definisi Inti	Develops and sells proprietary software products Perusahaan yang mengembangkan dan menjual produk software milik sendiri	Develops custom software based on client requirements Perusahaan yang membuat software sesuai kebutuhan klien
Business Orientation / Orientasi	Product-oriented Berbasis produk	Service-oriented Berbasis jasa
Revenue Model / Model Pendapatan	SaaS subscription, license, product sales Langganan, lisensi, penjualan produk	Project fee, hourly billing, retainer Fee proyek, tarif per jam, retainer
Target Market / Target Pasar	Mass / multi-customer Pasar luas	Single organization / specific client Klien tertentu
Intellectual Property / HKI	Owned internally Dimiliki perusahaan	Often transferred to client Sering menjadi milik klien
Scalability / Skalabilitas	Very high (one product → many users) Sangat tinggi	Limited (manpower dependent) Terbatas
Risk Level / Risiko	High upfront R&D risk Risiko awal tinggi	Lower per-project risk Risiko lebih rendah per proyek
Time to Profit / Waktu Profit	Long-term Jangka panjang	Short–medium term Jangka pendek–menengah
Innovation Focus / Fokus Inovasi	Continuous product innovation Inovasi berkelanjutan	Client-driven innovation Berdasarkan kebutuhan klien
Long-Term Asset / Aset Jangka Panjang	Product IP & ecosystem IP produk & ekosistem	Human capital & portfolio SDM & reputasi