SUPPORTING DATA DI SEKTOR SWASTA DAN BUMNby GOOGLE

SUPPORTING DATA di Sektor Swasta dan BUMN

​Manager Support Data (atau Departemen Data Management) memegang peran krusial sebagai "navigator" dalam organisasi. Tugas utamanya adalah mengelola, memverifikasi, dan menyajikan data prioritas yang menjadi dasar pengambilan keputusan pimpinan.

​Di Sektor Swasta, fokus utama departemen ini adalah pada Agilitas dan Profitabilitas—bagaimana data bisa membantu perusahaan memenangkan persaingan pasar dan menjaga efisiensi modal. Sebaliknya, di Sektor BUMN, fokus beralih pada Akuntabilitas dan Pelayanan Publik—memastikan setiap rupiah anggaran negara terserap dengan transparan dan memberikan dampak sosial yang luas sesuai prinsip Good Corporate Governance (GCG).

SEKILAS PERBEDAAN

​Meskipun keduanya tampak serupa dalam hal kompleksitas, terdapat perbedaan fundamental yang mencolok: Di Sektor Swasta, keberhasilan manajemen data diukur dari seberapa cepat data tersebut dikonversi menjadi keunggulan kompetitif dan penghematan biaya operasional secara instan. Sebaliknya, di Sektor BUMN, indikator keberhasilan yang paling krusial adalah ketepatan data dalam memenuhi standar audit dan kepatuhan terhadap regulasi negara. Singkatnya, Swasta mengelola data untuk menyerang pasar, sementara BUMN mengelola data untuk menjaga amanat publik dengan transparansi penuh.

​Sebagai seorang praktisi data, memahami orientasi ini adalah langkah pertama menuju pengelolaan departemen yang efektif.

​Pesan Manajerial (Closing)

​Data sebanyak ini bisa menjadi aset atau justru beban (exhausting). Kuncinya bukan pada seberapa banyak data yang Anda kumpulkan, tetapi seberapa cepat departemen Anda mampu mengubah data tersebut menjadi Actionable Insights (Wawasan yang Bisa Dieksekusi). Bagi seorang manajer, data adalah bukti; bagi organisasi, data adalah kepastian.

​Berikut adalah daftar komprehensif 100 indikator data untuk masing-masing sektor yang menjadi tanggung jawab manajemen data modern:

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🔵 TABLE 1: 100 STRATEGIC DATA - PRIVATE SECTOR

SALES, GROWTH & MARKETING

• Customer Lifetime Value (CLV)
• Customer Acquisition Cost (CAC)
• Churn Rate Analytics
• Average Order Value (AOV)
• Sales Velocity Index
• Lead Conversion Funnel
• Market Share Percentage
• Competitor Price Tracking
• Upsell Success Rate
• Cross-sell Success Rate
• MRR (Monthly Revenue)
• Net Promoter Score (NPS)
• Customer Satisfaction (CSAT)

• Customer Effort Score (CES)
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Brand Sentiment Index
• Share of Voice (SOV)
• SEO Keyword Ranking
• Cost per Lead (CPL)
• App Uninstall Rate
• User Time-to-Value (TTV)
• Dark Social Traffic
• Brand Search Volume
• Influencer ROI
• Ad Fraud Frequency

• UX Friction Points
• Landing Page Speed
• Win-back Success Rate
• Sales Target Variance
• Direct Sales Ratio
• Channel Partner Perf
• Promo ROI Analytics
• Cart Abandonment Rate
• Email Open Rate
• Product Adoption Rate
• Market Penetration Index
• Brand Equity Score
• Customer Advocacy Rate

• Subscription Fatigue
• User Session Duration
• Onboarding Time
• M&A Pipeline Status
• Market Volatility Data
• Lead Quality Score
• Customer Health Score
• Trial Conversion Rate
• Viral Coefficient
• Social Share Ratio
• Referral Traffic Quality

OPS, TECH, FINANCE & HR

• Inventory Turnover
• Burn Rate & Runway
• Fulfillment Cycle Time
• Pick & Pack Accuracy
• Last Mile Delivery Cost
• Warehouse Utilization
• Supplier Lead Time
• Return to Origin (RTO)
• Damage in Transit Rate
• Out-of-Stock Frequency
• Logistics Efficiency
• Unit Economics
• Shadow IT Usage

• Procurement Cycle
• Packaging Waste
• Fuel Efficiency
• Repair Lead Time
• Inventory Shrinkage
• Vendor Risk Profile
• Production Utilization
• Bug Fix Lead Time
• Technical Debt Ratio
• API Uptime
• Development Velocity
• Beta Feedback Score
• Patent Count

• Infrastructure Waste
• AI Accuracy Rate
• App Crash Rate
• Server Latency
• EBITDA Margin
• Debt-to-Equity Ratio
• Cash Conversion Cycle
• Revenue per Employee
• Accounts Receivable Aging
• OPEX vs CAPEX Variance
• Tax Efficiency Rate
• Fraud Incident Frequency
• Security Breach Count

• System Redundancy
• Training ROI
• Time-to-Hire
• Employee NPS (eNPS)
• Turnover Cost
• Absenteeism Rate
• Salary Competitiveness
• Diversity Ratio
• Profit per Segment
• Audit Finding Closure
• Wellness Participation

🔴 TABLE 2: 100 STRATEGIC DATA - STATE-OWNED (BUMN)

GOVERNANCE, LAW & PUBLIC SERVICE

• Budget Absorption Rate
• GCG Score
• TKDN Percentage
• Whistleblowing Metrics
• LHKPN Compliance
• Anti-Bribery ISO 37001
• Audit Closure (BPK/BPKP)
• Conflict of Interest Reg
• Public Info Disclosure
• Asset Revaluation
• PSO Reach Index
• Service Reliability (SRI)
• IKM (Kepuasan Masyarakat)

• Public Trust Index
• Disaster Resiliency
• Subsidy Accuracy Rate
• National Asset Security
• Community Outreach
• Crisis Response Speed
• Accessibility Score
• Public Safety Incident
• National Stock Buffer
• Complaint Resolution SLA
• Literacy Inclusion
• Carbon Footprint
• ESG Compliance

• Policy Alignment Index
• Tender Transparency
• Contract Framework
• Board Performance
• Legal Case Success Rate
• Fraud Prevention Rate
• Procurement Lead Time
• State Asset Utilization
• Green Energy Transition
• Social License Score
• Infrastructure Quality
• Public Education Impact
• Regional Service Gap

• Information Security Level
• Public Health Impact
• Rural Electrification
• Connectivity Ratio
• National Food Reserve
• Disaster Recovery Plan
• State Guarantee Risk
• Regulatory Sandbox
• SME Market Access
• Public Opinion Index
• Integrity Pact Compliance

ECONOMY, FINANCE, TALENT & CULTURE

• Inter-BUMN Trade Value
• PaDi UMKM Transaction
• PSN Project Progress
• Economic Multiplier
• Dividend Payout Ratio
• PNBP Contribution
• Local Content Growth
• Forex Exposure Risk
• Inter-BUMN Receivables
• Local Workforce Ratio
• SME Coaching Success
• Regional GDP Growth
• Shared Service Efficiency

• Cross-Agency Coordination
• Raw Material Independence
• DSCR Ratio
• Cost of Fund (CoF)
• Audit Opinion (WTP)
• Budget Efficiency Ratio
• Economic Value Added
• CapEx ROI
• Quality of Earnings
• Liability Maturity
• Financial Covenant
• Grant Utilization
• Working Capital Adequacy

• Investment Yield
• Divestment Success
• Solvency Ratio
• Fiscal Impact Analytics
• Revenue Diversification
• Debt Sustainability
• Subsidy Realization
• State Capital Injection
• Operating Efficiency (OER)
• Cash Flow to Debt
• Credit Rating Score
• Asset Maintenance Ratio
• Inventory Buffer Safety

• Project Milestone Accuracy
• AKHLAK Implementation
• Talent Readiness
• Millennial Leader Ratio
• Digital Maturity Index
• Disaster Recovery RTO
• Succession Pipeline
• Employee Engagement
• Training Hours/Employee
• Cyber Maturity Level
• Knowledge Management